What’s So Good about “Good Business”?

“Good Business: Putting Spiritual Principles into Practice at Work” (Unity House, 2010) is an inspiring compilation of essays from 22 conscious business leaders. I share my “CRAVE Your Goals!” formula for success in Chapter 20.

Editors Charlotte Shelton and Martha Lynn set the tone in the book’s introduction: “Ethical, accountable, responsible, collaborative, service-oriented, vision-focused and mission-based are words that describe good business. In short, good business is principled business–business that recognizes there are foundational principles in life that cannot be violated without great consequences.”

As the economy begins to recover, those who lead large companies and run small businesses are recognizing that employees, customers and stakeholders expect much more. Conscious and compassionate organizations that appreciate and encourage sound business practices like meditation, gratitude, affirmations, visualization and taking care of the environment have a distinct competitive edge. The book highlights SAS Institute, Timberland Shoes, the Container Store, BioGenex, Tyson’s Foods and Malden Mills–enlightened, successful companies that prove doing good is good business.

Here are some excerpts that resonated with me.

    • From Daryl Conner: We each travel within a particular current that brings us into contact with the very people, situations and circumstances that enable us to learn the lessons waiting for us and use them as a catalyst for growth…We get into trouble when we decide our egos know more about what’s best for us rather than allow ourselves to follow the natural flow of the Divine guidance we’re offered.
    • From Bil and Cher Holton: Enlightened business leaders know that all work tasks, procedures and organizational objectives have sacred components, whether they involve entering or collecting data, monitoring business processes, speaking to customers, driving company vehicles or emptying trash receptacles. Each task, every molecule of effort, is important in a soul-managed work environment. And the employees who perform these functions are valued and respected for being in alignment with the sacred dimensions of work.
    • From Martha Lynn: The key is courage. Do we have the courage to set intentions that come from a place of love rather than lack or self-preservation? Do we have the courage to self-observe and take responsibility and be accountable for our thoughts, feelings and actions? Do we have the courage to shift from habits we have relied on for decades–our frame of reference for how the world works?
    • From Brian Tracy: Since fear represents the greatest obstacle to creativity and high performance, when businesses drive out fear, they create an environment where creativity and high performance are free to flourish.


  • From Charlotte Shelton:The skill of quantum feeling has enormous impact on issues such as motivation, stress, burnout and job satisfaction. Organizational life will change significantly when enough of us can release our dependence on external rewards and take full responsibility for bringing purpose, passion and vitality to our jobs by choosing appreciation rather than frustration, faith rather than fear, and accountability rather than victimization. I can’t wait!

Neither can I. How about you?

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